Something that has come up as a hot topic of conversation is being socially responsible online. For the purpose of this article, we're going to look at Twitter. Twitter is a social networking site that allows users to track people and other entities that they are interested in. Friends use it to notify other friends of what they are doing, Celebrities can keep their fans posted while on Twitter, and businesses can advertise their products and services on Twitter. When something like this is introduced there are always many people who instantly start thinking of ways to monetize it. Twitter is no exception here. Twitter monetization has become a topic of conversation on the web, just like blog and web site monetization.
Monetization is great, as long as it is done in a socially responsible manner. For Twitter, this means that you shouldn't go around following every single Twitter user until your fingers cramp up from clicking! Followers should be obtained by posting interesting content on your Twitter page. If they really like your content, they will follow you, and they will get their friends to follow you too. If you spam, you're ruining the integrity of the site.
More to come on this article...
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The follow frenzie is my persoanl favorite... but I can't argue with its effectiveness (sadly). Here's a recent article I wrote on socially responsible advertising on twitter.
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